Its great to see some sense with Facebook deciding to allow cryptocurrency ads back onto the platform with some guidance. The reason it took down the ads were there were too many scams coming through ads. This did mean that many well intentioned ads were blocked and the guidlines are that although the crypto exchange markets and certain crypto business would be able to apply in order to get an ad spot on Facebook, the company’s management stated that the ban still remains active for ICOs and binary options. Once possible reason could be that Facebook is going to launch its own ICO so why advertise the competition?